Domino’s loyalty program fuels carryout growth

This story was originally published on CX Dive. To receive daily news and insights, subscribe to our free daily CX Dive newsletter. Dive Brief: Domino’s 2023 loyalty relaunch and 2025 e-commerce experience revamp are contributing to its growth, according to executives on a Q4 2025 earnings call. Domino’s Rewards finished 2025 with 37.3 million active users, up nearly 20% from its relaunch in 2023, according to CEO Russell Weiner. The loyalty program is up 4.5% from the end of 2024, when it had 35.7 mi ...