策“马”出游！最长春节假期5.96亿人次创新高

Group 1 - The core viewpoint of the articles highlights that during the Spring Festival holiday, domestic tourism in China reached record highs in both visitor numbers and spending, with 596 million domestic trips taken and total spending of 803.48 billion yuan, marking an increase of 95 million trips and 126.48 billion yuan compared to the previous year [1] - The cultural and tourism sector organized various activities to enhance the festive atmosphere, including non-heritage exhibitions and themed events, which contributed to a vibrant and culturally rich travel experience [1] - The launch of the 2026 Spring Festival cultural and tourism consumption month, along with the distribution of consumption vouchers and subsidies, stimulated significant growth in tourism consumption, with ticket orders increasing by over 80% and hotel bookings rising by 75% compared to the previous year [2] Group 2 - The travel experience during the holiday was enriched by diverse offerings, with popular destinations in the north focusing on ice and snow tourism, while southern regions attracted visitors with warm weather and scenic coastal areas [2] - The influx of foreign tourists during the Spring Festival was notable, with 4.281 million inbound visitors, including 898,000 foreign tourists, indicating a growing international interest in Chinese cultural experiences [2] - The festive spirit of the Spring Festival was characterized by a blend of traditional and modern elements, showcasing the unique cultural identity of China and attracting global attention [3]