SHEIN许仰天罕见亮相，宣布在广东追加投资超100亿元

Core Insights - SHEIN has experienced rapid growth since its establishment in Guangzhou in 2014, with platform exports exceeding 100 billion yuan in 2025 [1] - The company is now one of the top three fashion retailers globally, with a valuation of 365 billion yuan, ranking ninth on the 2025 Global Unicorn List [3] - SHEIN plans to invest over 10 billion yuan in building a smart supply chain in Guangdong over the next three years [1][3] Group 1: Business Growth and Strategy - SHEIN operates in over 160 countries and regions, benefiting from Guangdong's complete industrial ecosystem and favorable business environment [3] - The company has nearly 10,000 cooperative suppliers in Guangdong, creating over 600,000 jobs in the province [3] - The integration of manufacturing and service industries has allowed SHEIN to explore new paths for development, embedding user insights and supply chain responses into the manufacturing process [3] Group 2: Future Plans and Initiatives - SHEIN aims to participate deeply in cross-border e-commerce pilot projects in Guangdong, helping more small and medium-sized factories benefit from e-commerce [4] - The company will continue to invest in supply chain empowerment and talent cultivation to enhance the digital transformation of traditional manufacturing [4] - SHEIN is also focused on fulfilling its social responsibilities as a leading enterprise, supporting the high-quality overseas expansion of Guangdong's manufacturing sector [3][4] Group 3: Company Background and Market Position - Founded by Xu Yangtian, SHEIN started as a wedding dress brand and has expanded into women's clothing, accessories, and home goods [4] - The company relocated its headquarters to Guangzhou in 2012 and has undergone significant structural changes, including a shift to a Singaporean entity in 2022 [5] - SHEIN has surpassed ZARA, H&M, and Uniqlo to become the third-largest fashion retailer globally, with a projected net profit of 2 billion USD in 2025 [5]