多地项目春节不打烊，部分购房者提前出手，专家预计3月是小高潮

Core Viewpoint - The real estate market during the Spring Festival (February 15-23) showed a typical "holiday mode," with both new and second-hand housing transaction volumes in key cities at seasonal lows due to factors like holiday travel and temporary suspension of online signing in some cities [1] Group 1: New Housing Transactions - A total of 100,000 square meters of new residential properties were signed in 21 key cities during the Spring Festival, maintaining a similar daily transaction volume compared to last year [1] - Shanghai, Wenzhou, and Jinan led the transaction volumes with 13,600 square meters, 10,800 square meters, and 10,100 square meters respectively [2] - Cities like Nanning and Qingdao experienced higher year-on-year growth due to low base effects [1] Group 2: Market Dynamics and Promotions - Some real estate companies actively launched promotional activities during the holiday, offering discounts and special deals to attract buyers [3] - The second half of the holiday saw an increase in viewings for second-hand homes, indicating a potential recovery in demand [3] - The market is expected to see a "small spring" recovery as pent-up demand is gradually released post-holiday [4] Group 3: Developer Performance and Future Outlook - Developers are beginning to fulfill their sales targets for the new year, with significant sales increases reported by several top real estate firms [5] - The upcoming month of March is anticipated to bring a surge in activity as developers are expected to offer competitively priced products to meet high expectations from local governments [5] - The year 2026 is viewed as a critical year for the real estate market to stabilize, with a focus on policies aimed at controlling supply and reducing inventory [5]