深圳旅游开门红，有景区借势热片临时“加戏”接住泼天流量

Core Insights - The Shenzhen cultural tourism market experienced explosive growth during the 2026 Spring Festival, with a total of 10.55 million visitors and a tourism revenue of 11.845 billion yuan, marking increases of 17.9% and 19.8% respectively compared to the previous year [1] - The film "Silent Awakening," which was shot in various locations around Shenzhen, significantly boosted local tourism, achieving a box office of 875 million yuan since its release on the first day of the Lunar New Year [2] - The integration of film IP with tourism has emerged as a new trend, with Shenzhen successfully converting visitor traffic into sustained engagement through innovative marketing strategies [3] Group 1 - During the 2026 Spring Festival, Shenzhen received 10.55 million tourists, a 17.9% increase from the previous year, and generated 11.845 billion yuan in tourism revenue, up 19.8% [1] - The World Window theme park in Shenzhen attracted nearly 300,000 visitors during the holiday, with significant participation from out-of-province tourists and families from the Pearl River Delta [1] - Traditional cultural activities, such as dragon and lion dances, were popular during the festival, and new performances like "Cleopatra" drew large crowds, showcasing Shenzhen's cultural appeal [1] Group 2 - The film "Silent Awakening" has become a major promotional tool for Shenzhen's cultural tourism, with its box office surpassing 875 million yuan, attracting many fans to visit the city [2] - The film features iconic Shenzhen locations, enhancing the city's image and encouraging tourism [2] - The World Window theme park capitalized on the film's popularity by offering special promotions for fans, effectively linking cinematic interest with local attractions [2] Group 3 - According to Meituan's 2026 Spring Festival Consumption Insight Report, Shenzhen ranked among the top five popular travel destinations, with hotel bookings and car rental orders seeing significant increases of nearly 90% and 92% respectively [3] - The trend of integrating film and tourism is reshaping consumer behavior in Shenzhen, with outbound travel orders increasing over threefold and local entertainment bookings more than doubling [3] - This new "film + tourism" model is driving rapid growth in the cultural tourism sector, positioning Shenzhen as a leading destination for both domestic and international travelers [3]