政策协同配合 激发消费市场新活力

Group 1 - In 2025, China's total retail sales of consumer goods exceeded 50 trillion yuan for the first time, reaching 50.1 trillion yuan, with a year-on-year growth of 3.7% and a contribution rate of consumption to economic growth at 52%, an increase of 5 percentage points [1] - The central economic work conference emphasized the importance of domestic demand and building a strong domestic market as a key task for economic work in 2026, with various policies being implemented to boost consumption [1] - Experts suggest enhancing the coordination between monetary and fiscal policies to amplify policy effectiveness and guide social capital in supporting consumption and investment [1] Group 2 - The implementation of the old-for-new policy since 2025 has significantly boosted sales in related categories, with sales reaching 2.61 trillion yuan and benefiting 366 million people [2] - Retail sales of home appliances, communication equipment, and furniture saw increases of 11%, 20.9%, and 14.6% respectively, while passenger vehicle retail volume grew by 3.8% in 2025 [2] - A new notification for 2026 aims to enhance the effectiveness of the old-for-new policy by focusing on key consumer goods and expanding the scope of subsidies [2] Group 3 - The integration of consumer credit products with the old-for-new policy is expected to enhance the actual effects of the policy, with financial institutions collaborating with merchants to improve consumer convenience [3] - The focus on automotive, home appliance, and digital products in the old-for-new scenarios will promote the development of financial services in these areas [3] Group 4 - By the end of 2025, the balance of loans in key service consumption sectors reached 2.8 trillion yuan, with a year-on-year growth of 6%, indicating a steady recovery in consumer willingness and capacity [4] - The People's Bank of China established a 500 billion yuan re-loan facility for service consumption and elderly care, with a re-loan rate of 1.5%, to encourage financial support for key service sectors [4] Group 5 - In August 2025, the Ministry of Finance introduced a loan interest subsidy policy for service industry operators, providing a 1% subsidy for loans in various service sectors [5] - In January 2026, the People's Bank of China announced an expansion of the re-loan support areas and reduced the re-loan rate to 1.25%, while the Ministry of Finance optimized the subsidy policy to include digital, green, and retail sectors [5] - The combination of re-loan and interest subsidy policies reflects a deep integration of monetary and fiscal policies, aimed at reducing financing costs in the consumption sector [5]