人文经济激活消费新动能丨泉州小木偶，撬动观演大市场

Core Viewpoint - The popularity of Quanzhou puppet shows has surged, transforming from a local folk performance into a cultural tourism hotspot, attracting diverse audiences and significantly boosting related merchandise sales [1][3][5]. Group 1: Performance and Audience Engagement - Quanzhou puppet theater has seen full houses during performances, with audiences expressing excitement and engagement through applause and cheers [1][3]. - The theater has adapted to modern audience needs by installing subtitle screens for non-local viewers and creating a resting area for visitors arriving with luggage [5]. Group 2: Economic Impact and Merchandise Sales - The theater's ticket sales reached nearly 19 million yuan in 2025, with tickets selling out rapidly during peak times [3]. - The increase in audience numbers has led to a surge in sales of cultural and creative products, including mini puppets and themed merchandise [3][5]. Group 3: Cultural Heritage and Innovation - Quanzhou puppet shows, recognized as a national intangible cultural heritage since 2006, have evolved to appeal to younger audiences while maintaining traditional techniques [3][4]. - The integration of puppet elements into local hospitality services, such as hotels and tea houses, has enhanced the overall cultural experience for tourists [5].