Mercado Libre Says AI Investments Support 45% Revenue Surge

Core Insights - Mercado Libre's application of artificial intelligence has significantly contributed to revenue growth and operational efficiency in the fourth quarter, with a reported net revenue increase of 45% year-over-year, driven by its commerce and FinTech services [2][3] Group 1: Revenue Growth and Business Performance - The company experienced a 45% year-over-year growth in net revenues during the fourth quarter, attributed to the acceleration of its commerce business and the rapid expansion of its FinTech services [2] - In the commerce sector, Mercado Libre's advertising business saw a remarkable 67% year-over-year growth, which was linked to the implementation of AI-powered bidding algorithms and automated campaign tools [4] Group 2: AI Integration and Tools - The company has integrated AI tools for both buyers and sellers within its marketplace, enhancing the overall user experience [8] - For buyers, an AI-enhanced search experience was launched in Argentina, personalizing search results based on individual search and transaction history [9] - For sellers, a Seller Assistant was introduced to facilitate onboarding, improve listing quality, create short-form videos from product images, and manage customer service inquiries [10] Group 3: FinTech Innovations - In the FinTech segment, Mercado Libre launched the Mercado Pago AI Assistant, which handled over 9 million customer inquiries in the fourth quarter, with 87% managed without human intervention [12] - The AI Assistant is designed to address various use cases, including general inquiries, transfers, and bill payments, with plans for future enhancements to increase its proactive capabilities [13]