春节假期海南接待游客逾1232万人次

Core Insights - During the 2026 Spring Festival holiday, Hainan received over 12.32 million tourists, generating a total expenditure of 18.37 billion yuan, marking increases of 28.9% and 30.7% respectively compared to the previous year [1] - The sustained release of customs closure benefits has become the core driver of Hainan's Spring Festival cultural and tourism consumption, with both duty-free shopping and inbound tourism experiencing explosive growth [1] - The rich and diverse product offerings and continuously upgraded experiences contributed to the vibrant New Year tourism market, with over 260 cultural and tourism activities planned [1] Tourism Growth - The total number of visitors on Hainan's ring road tourism routes increased by 16.7%, while the tourism road through the tropical rainforest national park saw an 8.7% increase [2] - Tourist bookings in less traditional areas like Changjiang Qizi Bay have also risen, with hotel occupancy rates remaining high across the province [2] - All 18 cities and counties in Hainan reported positive growth in both tourist reception and tourism revenue, with 13 cities experiencing double-digit growth [2] Service and Safety - The tourism market in Hainan operated safely and orderly during the Spring Festival, with a continuous increase in visitor satisfaction [2] - The "Hainan Safe Travel" platform handled a total of 778 complaints during the holiday, with a pre-emptive compensation amounting to 1.72 million yuan, ensuring a positive travel experience for tourists [2]