春节假期海口游客总花费同比增长超三成

Core Insights - Haikou's tourism market experienced significant growth during the 2026 Spring Festival, with a total of 2.4695 million visitors, representing a year-on-year increase of 28.77%, and total visitor spending reaching 3.627 billion yuan, up 33.44% [2] Tourism Trends - The tourism market in Haikou showed a notable trend towards "internationalization" and "family-oriented" travel, with inbound flight bookings increasing by 312% in the first five days leading up to the Spring Festival [2] - Haikou has emerged as one of the top ten popular destinations for inbound tourism in China [2] Cultural Events - The 18th Wanchun Festival in Haikou became a focal point of celebration, featuring 23 performances and cultural activities that were free to the public, enhancing the city's cultural appeal [2] - Various cultural performances, including traditional music and folk dances, were showcased, allowing visitors to immerse themselves in local traditions [2] Attractions and Activities - Theme parks and scenic spots in Haikou introduced innovative attractions to draw visitors, such as the "First National Trend Intangible Cultural Heritage Temple Fair" at Hainan Changying Fantasy Park [3] - Rural areas around Haikou, like Rongshanliao Village, became popular destinations, with vibrant local dining and artistic events contributing to the festive atmosphere [3] Urban Leisure - Haikou's urban leisure scene saw a revival, with unique architectural landmarks and free factory tours attracting younger visitors [3] - Increasing numbers of young people engaged in "urban walking" in various city districts, enjoying leisurely activities in cafes and public spaces [3] Retail and Consumption - The retail market, particularly duty-free shops, thrived during the Spring Festival, with CDF Haikou International Duty-Free City launching promotional activities to enhance shopping experiences [4] - Multiple duty-free stores in Haikou offered various discounts and themed events to cater to diverse consumer needs [4]