KEEP(HK:03650) Xin Lang Cai Jing·2026-02-25 02:49Core Viewpoint - Keep has announced a significant improvement in its financial performance for the fiscal year ending December 31, 2025, with a projected loss of approximately 72 million RMB, a reduction of about 87% compared to the previous year's loss of 535 million RMB. The company expects to achieve an adjusted net profit of around 25 million RMB, indicating a turnaround from previous losses due to strategic adjustments focusing on AI development and business optimization [6]. Financial Performance - For the fiscal year 2025, Keep is projected to record a loss attributable to shareholders of approximately 72 million RMB, a substantial decrease from the previous year's loss of 535 million RMB, representing an 87% improvement [6]. - Under non-IFRS measures, Keep anticipates an adjusted net profit of about 25 million RMB for 2025, marking a return to profitability [6]. Strategic Adjustments - The improvement in profitability is attributed to the company's strategic focus on AI development and optimization of its business structure, which has begun to show positive results [6]. - Keep has enhanced operational efficiency across all business segments through refined operations, leading to a continuous expansion of gross margins across its business units [6]. Operational Efficiency - The company has achieved comprehensive improvements in operational efficiency across various business segments, with a growing proportion of revenue coming from high-margin businesses [6]. - Keep has implemented effective cost control measures through marketing optimization, supply chain enhancements, workforce efficiency improvements, and administrative efficiency upgrades [6].