中国旅游研究院发布春节假期相关调研报告

Core Insights - The report by the China Tourism Research Institute highlights that the Confucius Temple-Qinhuai Scenic Area ranked first in visitor reception during the Spring Festival holiday, marking its fourth consecutive championship in major holidays [1] - The report emphasizes the importance of cultural activities rooted in local customs for sustainable tourism development, citing Nanjing's tradition of hanging Spring Festival couplets on city gates for 11 consecutive years [1] Group 1: Visitor Trends - The Confucius Temple-Qinhuai Scenic Area, along with other key tourist spots like West Lake in Hangzhou and the ancient city of Dali, saw significant visitor numbers during the Spring Festival [1] - The report indicates that the integration of traditional culture and modern technology has enhanced the appeal of the Confucius Temple-Qinhuai Scenic Area, making it a must-visit destination for tourists [2] Group 2: Cultural Activities - Various cultural events and activities, such as the Qinhuai Lantern Festival and immersive experiences like VR tours at the Ming Xiaoling Museum, were highlighted as key attractions during the Spring Festival [3] - The "Cultural + Technology + Research" immersive experiences at the Meihua Mountain and other events contributed to a diverse and engaging visitor experience [3]