Group 1: Traditional Cultural Tourism - The collision of tradition and technology has led to a more diverse cultural tourism market during this year's Spring Festival, with traditional customs remaining a major attraction [1] - Popular destinations for traditional "New Year flavor" tourism include Shantou, Fuzhou, Beijing, Ganzhou, Suzhou, Jiujiang, Shanghai, Quanzhou, Dehong, and Kaifeng, with Shantou showing the highest growth in tourism popularity [1] - Fuzhou hosted over 1,800 events themed around "New Spring Cultural Tourism Month," while local minority cultural activities in places like Ganzhou and Dehong significantly boosted local homestay bookings, achieving over 200% growth during peak travel days [1] Group 2: Ice and Snow Tourism - Ice and snow tourism has become a popular activity during the Spring Festival, with destinations like Harbin, Changbai Mountain, Altay, and Zhangjiakou being favored [2] - Outdoor attractions such as Harbin Ice and Snow World and indoor ski resorts like Nantong Sandy Ice and Snow Ocean Park have seen high visitor numbers, appealing particularly to southern tourists [2] Group 3: Technology Integration in Travel - AI has emerged as an essential tool for travelers during the Spring Festival, with significant increases in traffic for travel smart assistants across various online travel platforms [3] - On Tongcheng's DeepTrip, the most common inquiries were about transportation tickets, scenic spots, and local New Year customs, with the latter seeing a notably higher question volume [3] - Flight bookings for long-distance international travel have increased, with popular destinations including Italy, Spain, Australia, the UK, Germany, Switzerland, and Denmark [3]
“史上最长春节假期”催生多元玩法
Hang Zhou Ri Bao·2026-02-25 02:54