1月乘用车市场销量分析：开年遇冷呈短期波动 合资表现相对稳健

Core Viewpoint - The domestic passenger car market in China experienced a significant decline in January 2026, with retail sales dropping by 13.9% year-on-year to 1.544 million units, influenced by policy adjustments and consumer demand exhaustion [1]. Market Performance Summary - The overall retail sales of narrow passenger cars in January reached 1.544 million units, a year-on-year decrease of 13.9% [1]. - The sedan market saw the most substantial decline, with sales of 622,000 units, down 24.7% year-on-year [3]. - The SUV market, while also under pressure, performed better than sedans, with sales of 843,000 units, down 5.2% year-on-year [3]. - The MPV market showed a slight increase of 1.0%, reaching 79,000 units [3]. - The new energy vehicle (NEV) market faced a significant drop, with sales of 596,000 units, down 20.0% year-on-year, attributed to the end of the tax exemption policy [3]. Brand Performance Summary - Domestic brands faced considerable pressure, with retail sales of 890,000 units in January, down 18% year-on-year, and a market share of 57.5%, a decrease of 3.5 percentage points [4]. - In contrast, joint venture brands showed relative stability, with retail sales of 470,000 units, down 4% year-on-year, significantly less than domestic brands [5]. - Luxury car sales totaled 180,000 units, down 15% year-on-year, with a market share of 11.6%, a decline of 0.5 percentage points [5]. Key Players in the Market - Leading domestic brands such as Geely, BYD, Changan, and Chery all experienced declines, with BYD's sales dropping by 53% [7]. - In the joint venture sector, FAW-Volkswagen sold 132,300 units, down 3.5%, while Toyota brands showed positive growth, with FAW Toyota and GAC Toyota achieving year-on-year increases of 8.3% and 0.3%, respectively [9]. - The top ten sales list included Hongmeng Zhixing and Brilliance BMW, with Hongmeng Zhixing achieving a remarkable 65.5% year-on-year growth, selling 57,915 units [10][12]. New Energy Vehicle Market Insights - BYD maintained its position as the leading NEV manufacturer with sales of 94,176 units, but experienced a significant year-on-year decline of 53% [13]. - Geely followed closely with sales of 92,135 units, down 21.6% [12]. - Notable performers included Xiaomi Auto, which saw a 70.3% increase in sales, reaching 39,002 units, and NIO, which grew by 95.2% to 27,061 units [15][17]. Future Market Outlook - The passenger car market is expected to enter a low point in February 2026 due to the seasonal impact of the Spring Festival, with sales likely to remain subdued [17]. - However, the introduction of trade-in policies in some regions may lead to a recovery in the market post-Spring Festival [17].