Cai Jing Wang·2026-02-25 04:50Core Insights - The article discusses the launch of Kuaishou's March New Product Season, which aims to stimulate consumer demand through various promotional policies and incentives for merchants [1][4]. Group 1: Merchant Policies - The merchant policy is open to all categories, providing platform consumption coupon subsidies and increased traffic support across key areas such as live streaming and short videos [4]. - A ranking competition is available for effective operators achieving a daily GMV of 50,000, with top performers eligible for traffic rewards and additional subsidies [4]. - Special incentives are provided for high-performing live streams, including subsidies and resource boosts for those achieving GMV of 500,000 or more in a single session [4]. Group 2: Promotional Strategies and Subsidies - Daily flash sales are targeted at high-demand, competitively priced products, offering benefits such as increased store followers and traffic support [4]. - Special support is available for new products and bestsellers, including exclusive traffic and product subsidies [4]. - The "Super Link" initiative focuses on promotional products, providing quality product subsidies and traffic boosts [4]. Group 3: Traffic Policies - Short video policies offer traffic support for existing and potential best-selling products, with additional subsidies for select items [5]. - High-engagement merchants receive traffic incentives to enhance their visibility [5]. - The "Fuyou Plan" aims to assist mid-tier and lower-tier streamers in achieving significant growth in GMV through resource allocation [5]. Group 4: Overall Strategy - Kuaishou's March New Product Season has commenced, focusing on comprehensive merchant support through subsidies, traffic incentives, and promotional strategies to capitalize on renewed consumer demand [5].