酿酒产业提质升级意见出台 天佑德青稞酒以产业实践回应政策导向

Core Viewpoint - The Ministry of Industry and Information Technology, Ministry of Agriculture and Rural Affairs, and Ministry of Commerce of China jointly issued the "Guiding Opinions on the Quality Improvement and Upgrading of the Brewing Industry (2026-2030)", outlining a clear blueprint for the high-quality development of China's brewing industry over the next five years [1] Group 1: Quality Improvement and Standardization - The document prioritizes the integration of raw material planting, production brewing, and circulation consumption, emphasizing the establishment of a controllable and traceable system from "field to table" [2] - Tianyoude Wine has established a closed-loop full industry chain from the breeding of special organic barley varieties to large-scale planting and brewing processing, ensuring quality control of core raw materials [2] - The company is advancing the digitalization and standardization of brewing processes, having introduced automated control systems and quality traceability systems to strengthen its position as a representative and standard setter for barley wine [2] Group 2: Product Diversification and Consumer Experience - The Opinions encourage industry innovation and support the development of "special fruit wines, craft beers, and ready-to-drink cocktails," as well as flexible customization and wine-meal integration [3] - Tianyoude has actively explored product diversification and consumer scenario expansion, developing a series of products based on the health-oriented barley ingredient [3] - The company is integrating brand communication with consumer experience through initiatives like barley wine cultural experience centers and regional tourism, aligning with the direction of personalized consumption and scenario expansion [3] Group 3: Industry Development and Strategic Positioning - The top-level design aims to cultivate over three trillion-level traditional advantageous wine-producing areas and more than ten hundred-billion-level characteristic brewing industry parks by 2028 [4] - Tianyoude's core production base is located in the Qinghai province, recognized as a key area for the barley wine industry, closely linking its development with the prosperity of the region [4] - With policy support, the Qinghai barley wine region, led by Tianyoude, is expected to gain more assistance in infrastructure construction, brand collaboration, and technology resource sharing, accelerating towards the goal of "hundred-billion-level characteristic brewing industry parks" [4]