九天接待 77.36 万人次、省外游客占比 43.05%！镇江文旅春节实现游客量与营收 双增长

Core Insights - The tourism market in Zhenjiang experienced significant growth during the nine-day Spring Festival holiday in 2026, with a total of 773,600 visitors and a revenue increase of 6.93% in ticket sales and secondary consumption [1][3] Group 1: Visitor Statistics and Revenue Growth - Zhenjiang Cultural Tourism Group's 19 self-operated units collaborated effectively, offering various product combinations such as "Four Mountains Discount Tickets" and "Tickets + Boat Tours" to stimulate consumer spending [3] - On February 20, the peak day of visitor traffic, the group received 117,300 visitors, setting a record for the highest single-day attendance during the Spring Festival [3] - The average stay duration for visitors increased from 1 hour to 1 hour and 45 minutes after improvements in the scenic areas [3] - The proportion of out-of-province visitors rose to 43.05%, indicating a growing interest from tourists in regions such as Shanghai, Zhejiang, Anhui, and Shandong [3] Group 2: Hotel Performance - The hotel sector showed remarkable performance, with revenue growth exceeding 20% for several self-operated hotels during the holiday [3] - From February 18 to 21, multiple hotels maintained an occupancy rate above 85%, with some reaching a peak occupancy rate of 98.8% [3] - Over 80% of hotel guests visited nearby scenic spots, creating a synergistic effect between accommodation and tourism [3] Group 3: Cultural and Experiential Activities - Zhenjiang Cultural Tourism Group focused on immersive experiences, launching nearly 100 themed cultural tourism activities during the Spring Festival [5] - Various scenic spots offered unique events, such as the immersive performance "Jinshan Origin" and traditional games at Jiaoshan, enhancing visitor engagement [5] - The introduction of a powered paragliding show at Jinshan Lake provided a novel aerial experience, contributing to social media buzz [6] Group 4: Media Coverage and Public Perception - Major media outlets, including CCTV and People's Daily, highlighted Zhenjiang's unique immersive tourism experiences, increasing visibility [8] - Social media platforms like Douyin and Xiaohongshu became key channels for promoting Zhenjiang tourism, with user-generated content enhancing the destination's appeal [8] - Zhenjiang's scenic spots ranked highly on popular OTA platforms, with Jinshan, Beigu Mountain, and Jiaoshan listed as top must-visit attractions [8]