订单量创新高！神州租车发布2026春节大数据 租车自驾成国民出行新常态

Core Insights - The 2026 Spring Festival saw a significant increase in car rental demand, with Shenzhou Car Rental reporting over 50% growth in both order volume and user base compared to the 2025 Spring Festival, marking a record high for the holiday season [1][2] Group 1: Market Demand and Trends - The car rental market experienced a strong surge in demand during the 9-day holiday, with a notable peak in orders on February 18, and an average rental rate reaching 90% across over 360 cities [2] - The trend of cross-city travel has doubled, with orders for returning cars in different locations increasing nearly twofold, indicating a shift towards segmented travel experiences during the holiday [3] - Popular travel routes included destinations like Sanya-Haikou and Dali-Lijiang, reflecting a growing preference for multi-destination trips among users [3] Group 2: User Demographics and Preferences - The user base for car rentals has expanded significantly, with the post-00 generation emerging as a key demographic, emphasizing flexibility and experience in their travel choices [5] - The demand for practical, intelligent, and high-quality vehicles has surged, with over 80% of rentals comprising economy, new energy, and SUV models, particularly highlighting a fivefold increase in new energy vehicle orders [5][6] Group 3: Operational Capacity and Service Enhancements - To meet the high demand during the Spring Festival, Shenzhou Car Rental introduced approximately 100,000 new vehicles, significantly increasing its fleet size compared to previous years [7] - The company enhanced its service capabilities, with a 50% increase in night-time rental orders, indicating a shift towards more flexible rental options [7] - The integration of a 24-hour service system and improved digital processes has led to increased efficiency in vehicle pick-up and drop-off, making car rentals a preferred choice for many families during the holiday [7][8]