抖音电商：2025年累计前置拦截风险商家超400万家

Core Insights - Douyin E-commerce released the "2025 Douyin E-commerce Safety and Trust Center Annual Report" on February 25, highlighting its focus on combating false advertising and counterfeit products [1] Summary by Categories Regulatory Actions - The platform addressed over 200,000 non-compliant merchants and 1,320,000 non-compliant products throughout the year [1] - There was a significant effort to combat counterfeit and inferior goods, with over 4,000,000 risky merchants intercepted in advance [1]