Core Viewpoint - The Sichuan Provincial Government has issued implementation opinions to further promote innovation and breakthroughs in the service industry, focusing on the development of digital advertising and information dissemination services through major platforms and leading influencers [1] Group 1: Development Strategies - The opinions emphasize leveraging major traffic platforms and top influencers to cultivate leading enterprises in digital advertising and information dissemination services, as well as new business entities that engage in "buy global, sell global" [1] - There is a push to accelerate the development of social e-commerce advertising, immersive scene advertising, intelligent marketing algorithms, and cross-platform integrated communication [1] Group 2: Incentives and Support - The initiative includes guidance for the construction of "content + traffic + business" micro-short drama platforms and the development of a new model combining "short dramas + e-commerce" [1] - Eligible advertising, information, and e-commerce enterprises may receive incentives of up to 2 million yuan [1]
四川：发展“短剧+电商”新模式 最高200万元激励
Xin Lang Cai Jing·2026-02-25 06:37