抖音电商安全与信任中心：全年拦截风险商家超400万家

Core Insights - Douyin E-commerce has released its first annual report focusing on combating false advertising and enhancing consumer trust [7][8] Summary by Categories False Advertising Governance - Over 200,000 non-compliant merchants and 1.32 million non-compliant products were dealt with in the past year [8][11] - A total of 27,000 severely non-compliant influencers were removed from the platform [8][11] - The platform has also taken action against exaggerated claims, with 43,000 merchants and 140,000 influencers penalized [12] Counterfeit and Inferior Goods - The platform intercepted over 4 million risky merchants throughout the year [8] - 22,000 non-compliant groups were preemptively intercepted [12] Service Improvement and Consumer Satisfaction - Nearly 100 million users received proactive services, leading to a consumer satisfaction rate of 78.4% [8] - The efficiency of handling violations improved by 45% [13] Content and Influencer Engagement - An average of 1.25 million e-commerce live streams were launched daily, with nearly 300 million products sold per day [13] - Over 5.11 million new influencers joined the platform, contributing to sales growth [13]