抖音电商安全与信任中心发布首份年度报告，全年清退违规达人超27万名

Core Insights - Douyin E-commerce has released its first annual report focusing on governance against false advertising, counterfeit goods, and improving logistics and after-sales service [1][4] Group 1: Governance Against False Advertising - The platform has addressed false advertising by processing over 200,000 non-compliant merchants and 1.32 million non-compliant products in the past year [1] - Douyin E-commerce has enhanced its risk identification and response capabilities, intercepting 22,000 non-compliant groups, improving efficiency by 45% [5] - The platform has taken action against 130 million pieces of non-compliant content and indefinitely revoked the sales rights of 470,000 non-compliant influencers [5][7] Group 2: Combatting Counterfeit Goods - Douyin E-commerce has intercepted over 1 million counterfeit goods daily, with a total of over 4 million risky merchants intercepted throughout the year [9][10] - The platform has invested 131 million yuan in special inspections, conducting quality checks on over 4.51 million orders for high-demand seasonal products [12][14] - The platform has strengthened compliance verification, processing over 660,000 non-compliant products and 160,000 non-compliant stores in 2025 [14] Group 3: Enhancing Consumer Experience - The platform has actively served nearly 100 million users, with consumer satisfaction rising to 78.4% [19] - Douyin E-commerce has improved logistics and after-sales support, reducing delivery times and complaints related to false shipments [19] - The platform has implemented proactive refund mechanisms, achieving over 95% of orders with automatic refunds in cases of fraud [19]