（经济观察）海南自贸港免税政策发力 “乐购中国”成新风尚

Core Insights - The Hainan Free Trade Port has seen a significant increase in duty-free shopping during the recent Spring Festival, with a notable rise in both domestic and international consumer participation [1][2][5]. Group 1: Duty-Free Shopping Performance - The total amount of duty-free shopping monitored by Haikou Customs during the Spring Festival reached 27.2 billion RMB, marking a 30.8% increase compared to the previous year [2]. - The number of items sold was 1.997 million, reflecting a year-on-year growth of 21.9% [2]. - The number of shoppers reached 325,000, which is a 35.4% increase from the previous year [2]. - CDF Haikou International Duty-Free City reported a record single-day visitor count exceeding 70,000 during the holiday [1]. Group 2: Consumer Trends and Preferences - There is a growing trend of international tourists, particularly from Russia, Malaysia, Singapore, and Thailand, visiting Hainan's duty-free stores, indicating an internationalization of the duty-free shopping market [5]. - Local residents are increasingly benefiting from duty-free policies, with the introduction of "zero tariff" policies for imported goods, allowing them to shop at duty-free stores [5]. - The first five daily consumer goods duty-free stores opened in Hainan, featuring products from countries like Germany and Switzerland, which have been well-received by local consumers [5]. Group 3: Product Offerings and Promotions - Various promotional activities, such as discounts and loyalty points, have attracted a large number of customers to duty-free stores [1]. - The product range in duty-free stores has expanded significantly, with a focus on items like chocolates, baby products, and daily necessities, which have seen high sales during the Spring Festival [7]. - The integration of domestic products, such as ceramics and clothing with Chinese elements, has attracted foreign tourists, enhancing the shopping experience [4].