广货行天下，新春传甜香！徐闻菠萝首度亮相法国国际农博会

Core Viewpoint - The participation of Xu Wen pineapple at the 62nd International Agricultural Exhibition in France marks a significant step for Chinese agricultural products in international markets, showcasing the strength and quality of Guangdong's agricultural exports [3][5][14]. Group 1: Event Overview - The 62nd International Agricultural Exhibition in Paris opened on February 21, coinciding with the Chinese Lunar New Year, featuring Xu Wen pineapple as a representative of Guangdong agricultural products [2][3]. - The exhibition covers an area of 150,000 square meters and is expected to attract over 1,100 exhibitors and 600,000 visitors [10][11]. Group 2: Xu Wen Pineapple's Strengths - Xu Wen pineapple benefits from a robust agricultural foundation, with 350,000 acres of cultivation area and an annual production of approximately 700,000 tons, supported by volcanic soil and a marine climate [17][18]. - The product has evolved from a "scale production area" to a "systematic production area," establishing a full industrial chain that includes standardized planting, precise sugar grading, and cold chain logistics [19][21]. Group 3: Export Advantages - Xu Wen pineapple leverages its geographical advantages as the southernmost point of mainland China, utilizing Guangdong's mature foreign trade logistics system to facilitate efficient export channels [27][28]. - The brand is enhancing its international presence, with ongoing efforts to align with EU standards, improving grading, traceability, and quality management systems to access high-end international markets [29][30][31]. Group 4: Future Plans - The company aims to increase the proportion of deep-processed pineapple products to over 30%, focusing on high-value items such as fruit wine and functional foods [38]. - Xu Wen pineapple is actively seeking partnerships with global cold chain logistics and processing enterprises to establish stable annual procurement and trade mechanisms, enhancing its export profile [39][40].