新华视点丨冰雪“冷资源”带动全域“热经济”：从“文旅链”到“IP热”

Group 1: Ice and Snow Tourism Development - The Wan Feng Tonghua Ski Resort in Jilin Province has seen an influx of ski enthusiasts this season, benefiting from the opening of the Shenyang-Baihe high-speed railway in 2025, which will enhance accessibility for tourists [1][6] - The Northeast region's ice and snow tourism has gained popularity, with cities like Shenyang, Tonghua, and Changbai Mountain attracting visitors, previously limited by transportation constraints [1][6] - The opening of new direct flights and increased train services has created an "ice and snow air corridor," facilitating travel and boosting tourism in the region [6][8] Group 2: Infrastructure and Service Enhancements - The Wan Feng Tonghua Ski Resort has upgraded its facilities, including new snow trails and entertainment options, catering to a diverse range of visitors [3] - In Liaoning, hot spring resorts are integrating ice and snow experiences with wellness offerings, enhancing the overall tourist experience [4] - The Longquan-Hunchun high-speed railway has increased train frequency, further reducing travel time between major cities and ski resorts [6][8] Group 3: Economic Impact and Visitor Statistics - During the New Year holiday, Jilin Province welcomed 8.11 million domestic tourists, generating a total expenditure of 9.1 billion yuan, while Liaoning Province reported a 19.72% increase in visitor numbers and a 20.64% rise in tourism revenue [8] - The introduction of new train schedules aims to expand direct access from Northeast scenic spots to major cities, enhancing the region's tourism capacity [8] Group 4: Xinjiang's Ice and Snow Economy - Xinjiang has implemented various policies to support the high-quality development of its ice and snow economy, focusing on land supply, financial support, and talent cultivation [12] - Ski resorts in Xinjiang are evolving into comprehensive vacation destinations, combining sports, sightseeing, culture, and leisure activities [12][14] - The region's ice and snow economy is characterized by differentiated development, with Northern Xinjiang focusing on high-quality sports and international events, while Southern Xinjiang emphasizes cultural integration and unique leisure products [18]