Group 1 - The travel patterns during the recent long Spring Festival holiday have shifted significantly, with a notable increase in reverse family gatherings where young people invite their parents to their cities instead of returning home [1] - There is a growing trend towards less popular destinations and intangible cultural heritage experiences, with a 117% year-on-year increase in consumption related to non-material cultural performances during the holiday [1] - Family travel has become mainstream, with family trips accounting for 68% of travel, indicating a shift towards shared experiences and deeper connections during travel [1] Group 2 - The inbound tourism market has seen a significant surge, with a 312% year-on-year increase in inbound flight bookings during the first five days of the Spring Festival holiday [2] - The average daily number of people entering and exiting the country is expected to exceed 2.05 million, reflecting a 14.1% year-on-year growth [2] - The Chinese Spring Festival is evolving into a global cultural phenomenon, moving from quantity to quality in tourism experiences, emphasizing warmth, culture, family, and openness [2]
春节游4大新趋势 你赶上了哪一拨？
Zhong Guo Jing Ji Wang·2026-02-25 08:00