消费超631亿元 这个春节 成都吸睛又吸金

Core Insights - Chengdu's consumer market experienced a strong performance during the recent Spring Festival, with total online and offline consumption reaching 631.7 billion yuan, a year-on-year increase of 10.3% [3] Group 1: Consumer Market Performance - All shopping districts in Chengdu achieved both an increase in foot traffic and sales during the Spring Festival, with the total foot traffic in 11 monitored districts reaching 20.9 million and total sales amounting to 4.88 billion yuan [5] - The iconic Chunxi Road shopping area attracted over 10 million visitors and generated sales of 2.68 billion yuan, driven by a unique event combining traditional customs and modern technology [5] - Chengdu's 215 featured commercial streets attracted a total of 37.875 million visitors and achieved sales of 6.51 billion yuan during the 9-day holiday [6] Group 2: Policy Impact on Consumption - The "old for new" vehicle and appliance replacement policies significantly boosted consumer activity, with applications for vehicle and appliance replacements reaching 25,600 and 1.181 million respectively, driving consumption of 4.396 billion yuan and 4.53 billion yuan [7] - Chengdu's new car purchase subsidies and the "old for new" program contributed to a 60% increase in foot traffic at participating stores during the holiday [7] - The city launched a prize invoice program with a total prize pool of 300 million yuan, attracting 1.139 million participants and leading to the submission of 2.417 million invoices [8]