新春走基层｜长春文旅：让群众文化成为新春经济 “热引擎”

Core Insights - The cultural and tourism market in Changchun has seen a vibrant resurgence during the Spring Festival, driven by a series of activities that integrate ice and snow resources with folk culture and modern experiences, resulting in a significant increase in both visitor numbers and spending [1] Group 1: Visitor Statistics - In 2026, Changchun is expected to receive 19.92 million domestic tourists during the Spring Festival, with total spending reaching 19.348 billion yuan [1] - On the sixth day of the Lunar New Year, the Changchun Animal and Plant Park welcomed 15,000 visitors, marking a year-on-year increase of 316.67% [4] - The total number of visitors to museums during the Spring Festival reached 62,600, indicating a growing interest in cultural heritage [3] Group 2: Cultural Activities - Various cultural performances, including traditional Northeast Yangge dance and modern interpretations, have engaged the community and attracted tourists, enhancing the festive atmosphere [2] - Activities such as calligraphy, traditional crafts, and interactive performances have been organized to bring cultural heritage closer to the public, fostering community participation [3] - The integration of folk culture into commercial spaces, such as free tastings and interactive events, has significantly boosted foot traffic and consumer engagement in historical districts [4] Group 3: Economic Impact - The combination of cultural activities and tourism has led to a robust increase in consumer spending, with local businesses benefiting from the influx of visitors [5] - The emphasis on community involvement in cultural events has not only enriched the festive experience but also contributed to the high-quality development of the tourism economy [5]