神州租车发布2026年春节租车自驾数据

Core Insights - The car rental market in China is experiencing significant growth, with over 50% increase in order volume and user scale during the 2026 Spring Festival compared to 2025, marking a record high for the holiday season [1] - The demand for car rentals remains strong even after the holiday period, with nearly 30% of orders still not returned, indicating a trend of staggered returns and extended travel plans [1] - The Spring Festival has shifted travel patterns from round-trip to segmented journeys, with longer rental periods and increased mileage [1] Market Trends - There is a notable increase in cross-city travel demand, with the volume of orders for drop-off at different locations nearly doubling year-on-year, and almost half of the users are first-time users of this service [2] - The user base for the rental platform has seen double-digit growth, particularly among "gold" level members, indicating a shift towards long-term and stable rental choices [2] - Preferences for vehicle types are increasingly leaning towards practicality, intelligence, and quality, with economy cars, new energy vehicles, and SUVs making up over 80% of the rental market [2] Vehicle Supply and Strategy - To meet the peak demand during the Spring Festival, the company has added approximately 100,000 new vehicles, significantly higher than previous years, focusing on transportation hubs and popular tourist cities [3] - The vehicle types available include economy, business, luxury, SUVs, and MPVs, with an emphasis on optimizing vehicle age and configuration to meet diverse customer needs [3] - The company aims to enhance service quality and supply capacity to solidify its position as a preferred travel option for families during peak travel seasons [3]