年销售额增长35%，萨洛蒙增速反超始祖鸟
Nan Fang Du Shi Bao·2026-02-25 08:52

Core Insights - Amer Sports reported strong financial performance for FY2025, achieving revenue of $6.566 billion, a 27% year-over-year increase [2] - The growth was primarily driven by flagship brands Arc'teryx and Salomon, which contributed to double-digit growth across all business segments, regions, and channels [1][2] Financial Performance - Total revenue for FY2025 reached $6.566 billion, with a 27% increase year-over-year and a 26% increase at constant currency [2] - Operating profit rose by 49% to $702 million, with adjusted operating profit increasing by 45% to $838 million [2] - Operating margin improved by 160 basis points to 10.7%, while adjusted operating margin increased by 170 basis points to 12.8% [2] - Q4 revenue grew by 28% to $2.101 billion [2] Brand Performance - Arc'teryx led the technical apparel segment with a 30% revenue increase to $2.856 billion, and a 34% increase in Q4 [4] - Salomon's outdoor performance segment saw a 31% revenue growth to $2.404 billion, with a notable 35% sales increase for the year, surpassing $2 billion [4][5] - The ball and racquet segment grew by 13% to $1.307 billion, with a 14% increase in Q4 [4] Channel and Regional Growth - Direct-to-consumer (DTC) channels were the main growth driver, with a 38% increase in Q4, while wholesale channels grew by 18% [2] - The Asia-Pacific region led growth with a 53% increase, followed by Greater China at 42%, and EMEA and Americas at 21% and 18%, respectively [2] Strategic Investments - Increased SG&A expenses in Q4 were attributed to strategic investments in key growth opportunities like Salomon, reflecting a long-term growth strategy [3] - The company plans to continue investing in Salomon, aiming for long-term profitability rather than short-term gains [7] Future Outlook - For FY2026, Amer Sports expects revenue growth of 16% to 18%, with adjusted operating margin projected between 13.1% and 13.3% [7] - The company emphasizes its unique product portfolio driven by high-end, innovative sports and outdoor brands [8]