Core Viewpoint - Guohai Securities projects that NetEase Cloud Music's revenue will reach 8.479 billion, 9.116 billion, and 9.699 billion yuan from 2026 to 2028, with net profit attributable to shareholders at 2.059 billion, 2.274 billion, and 2.476 billion yuan respectively, indicating a positive growth outlook for the company [1] Group 1: Financial Performance - The adjusted operating profit is expected to grow by over 30% year-on-year, reflecting continuous improvement in profitability [2] - For 2025, revenue is projected at 7.759 billion yuan, with a net profit of 2.748 billion yuan, representing a year-on-year increase of 76.0% [2] - The adjusted net profit for 2025 is estimated at 2.860 billion yuan, up 68.2% year-on-year, with a significant tax benefit impacting the figures [2] Group 2: Revenue Breakdown - Online music business revenue for 2025 is expected to be 5.994 billion yuan, with subscription revenue at 5.053 billion yuan, driven by enhanced user experience and content [3] - The social entertainment and other business revenue is projected at 1.765 billion yuan, indicating a focus on core music operations [3] Group 3: Cost Management - Content service costs for 2025 are estimated at 3.734 billion yuan, accounting for 48.1% of revenue, while promotional expenses are projected at 296 million yuan [3] Group 4: Content Expansion and AI Features - The company is expanding its music copyright by introducing new content from K-POP labels and promoting independent musicians, with over 1 million registered independent artists by the end of 2025 [4] - New AI features include tools for creating music videos and personalized player backgrounds, enhancing user engagement [4]
国海证券:维持网易云音乐(09899)“买入”评级 在线订阅收入稳健增长 大力发展AI功能