2026年春节山西文旅市场：3526万人次游客带动消费达408亿元

Core Insights - The tourism market in Shanxi during the 2026 Spring Festival saw 35.26 million domestic visitors, generating a total consumption of 40.89 billion yuan, marking a year-on-year increase of 10.45% and 14.5% respectively [1] - Key monitored scenic spots in the province received 11.07 million visitors, with ticket revenue reaching 274 million yuan, reflecting a growth of 33.83% and 38.83% respectively [1] Group 1: Cultural and Tourism Activities - Shanxi launched over 100 intangible cultural heritage (ICH) activities themed "Non-heritage Celebrating the New Year," transforming traditional ICH projects into immersive cultural tourism products [3] - The province introduced four themed routes based on the Year of the Horse, featuring activities such as folk performances, temple fairs, and handicraft experiences, integrating traditional culture with New Year festivities [3] - Various cities showcased unique cultural projects, including Taiyuan's live demonstrations of paper-cutting and dough modeling, and Jinzhong's 35 folk projects highlighting local cultural heritage [3] Group 2: Winter Sports and Wellness Tourism - Shanxi promoted the integration of ice and snow tourism with culture, sports, education, and wellness, launching 49 ice and snow tourism routes and over 500 themed activities [5] - Ski resorts and ice parks across the province enhanced their offerings, with Jinzhong planning professional competitions and community events, while other cities developed unique winter activities [5] - Wellness tourism was emphasized, with various locations offering themed activities that combined ICH, performances, and relaxation experiences [5] Group 3: Night Economy and Visitor Services - Large-scale themed lantern festivals were organized to enrich nighttime cultural tourism offerings, enhancing the "night economy" during the Spring Festival [5] - Cities like Taiyuan and Datong created immersive experiences through interactive light displays and cultural events, attracting a younger demographic [5] - Shanxi improved tourism service quality by offering free parking, special public transport routes, and cross-province ticketing initiatives, allowing visitors to access nearly 200 scenic spots with a single ID [7]