超300万游客打卡！海州文旅商深度融合引爆消费热潮

Core Insights - The integration of culture, tourism, and commerce in Lianyungang's Haizhou District has led to a significant increase in visitor numbers and commercial activity during the 2026 Spring Festival, with 3.004 million visitors recorded, representing a year-on-year growth of 25.47% [1][3]. Group 1: Cultural and Tourism Development - Haizhou District has focused on integrating cultural elements into tourism experiences, creating a model where daytime activities involve sightseeing and nighttime activities focus on shopping, thus enhancing overall consumer engagement [3]. - Local cultural resources, including intangible heritage performances and traditional customs, have been incorporated into tourism, attracting a large number of visitors and establishing Haizhou as a popular destination during the Spring Festival [3][5]. - The district's innovative cultural events, such as the "HIJOY" night tours and various themed activities, have significantly boosted nighttime consumer traffic, with peak daily visitor numbers exceeding 100,000 [5][7]. Group 2: Commercial Growth and Economic Impact - The district launched over 100 promotional activities during the Spring Festival, leading to a total sales revenue of 1.53 billion yuan from major supermarkets, with 174.1 million visitors recorded [7]. - New retail formats and promotional events have been introduced, with notable sales figures from first-time stores, indicating a thriving commercial environment supported by tourism [7]. - The successful integration of tourism and commerce has created a virtuous cycle where cultural tourism drives commercial growth, which in turn supports further tourism development [7][9]. Group 3: Service and Infrastructure Support - To enhance the visitor experience, Haizhou District implemented various support measures, including volunteer services at transportation hubs and free shuttle services to tourist sites [7]. - A daily monitoring mechanism for essential goods was established, ensuring stable prices and availability of key consumer products, which supports the overall integration of tourism and commerce [7].