Analysts Lift PT on Zebra Technologies Corporation (ZBRA) Amid Stronger Outlook
ZebraZebra(US:ZBRA) Yahoo Finance·2026-02-25 10:03

Core Viewpoint - Zebra Technologies Corporation (NASDAQ:ZBRA) is recognized as one of the 12 cheap technology stocks to invest in according to hedge funds, with analysts raising price targets amid a positive outlook for the company [1][7]. Group 1: Analyst Ratings and Price Targets - Morgan Stanley raised the price target on Zebra Technologies from $309 to $323 while maintaining an Equal Weight rating [1]. - UBS analyst Damian Karas increased the price target from $310 to $335, assigning a Buy rating, highlighting that Zebra's 2026 guidance exceeds consensus estimates [3]. Group 2: Financial Guidance and Performance - Zebra Technologies expects Q1 2026 revenue to be approximately $1.48 billion at the midpoint, surpassing analyst estimates of $1.43 billion, with an adjusted EPS guidance for FY2026 estimated at $18 [3]. - The company reported strong growth in Q4, particularly in Asia Pacific and Latin America, and is focusing on expansion in healthcare, manufacturing, and retail sectors [4]. Group 3: Market Position and Future Prospects - Zebra Technologies operates in the global automatic identification and data capture solutions industry, with two segments: Connected Frontline and Asset Visibility and Automation [5]. - The consensus average price target for ZBRA is $345, indicating an upside potential of nearly 35% as of February 20 [4].