抖音电商安全与信任中心发布首份年度报告，2025年拦截风险商家超400万家

Core Insights - Douyin E-commerce released its first annual report focusing on efforts to combat false advertising, counterfeit goods, and improve logistics and after-sales service [1] Group 1: Governance of False Advertising - Over the past year, Douyin E-commerce addressed false advertising by handling more than 200,000 non-compliant merchants and 1.32 million non-compliant products, while also removing over 27,000 severely non-compliant influencers [1][5][19] - The platform has implemented targeted governance against exaggerated claims, with 43,000 merchants and 140,000 influencers dealt with for misleading advertising [19] - The report highlights a trend of organized misconduct among non-compliant merchants and influencers, leading to enhanced risk identification and response capabilities, with 22,000 non-compliant groups intercepted [19] Group 2: Combatting Counterfeit Goods - Douyin E-commerce intercepted over 1 million counterfeit and inferior goods daily, with a total of over 4 million risky merchants blocked throughout the year [26][40] - The platform invested 131 million yuan in quality inspections, conducting over 4.51 million inspections on high-demand seasonal products [26][39] - Enhanced compliance checks were implemented, resulting in the disposal of over 660,000 non-compliant products and more than 160,000 non-compliant stores [39] Group 3: Improvement of Consumer Experience - The platform actively served nearly 100 million users, with consumer satisfaction rising to 78.4% [1][49] - Douyin E-commerce has reduced processing times for complaints and improved logistics efficiency, leading to a significant decrease in false shipping complaints [49] - The introduction of proactive refund mechanisms has enabled over 95% of orders to achieve automatic refunds in cases of fraud [49]