春节假期花式促销 楼市有望开启“小阳春”

Group 1 - The core viewpoint of the articles highlights that the real estate market in China is experiencing a surge in activity during the Spring Festival, with developers actively promoting sales through various strategies such as special offers and promotional events [1][2][3] - In Beijing, multiple new housing projects are implementing diverse promotional activities, including "one price" special offers and giveaways of home appliances, to attract buyers during the holiday period [1] - The online property search interest increased by approximately 17.0% during the Spring Festival compared to the week before, indicating a warm sentiment in the market despite it being traditionally a slow season [2] Group 2 - During the Spring Festival, the new residential sales in 21 key cities reached a total of 10 million square meters, maintaining a similar daily transaction volume compared to the previous year [2] - The second-hand housing market also showed signs of recovery, with a 7.92% increase in property search interest during the holiday period, particularly in third and fourth-tier cities benefiting from returning home buyers [2] - The overall housing price decline in January 2026 was less severe compared to previous months, suggesting a stabilization in the market, with expectations for a peak in sales activity in March as developers launch competitive products and promotional campaigns [3]