广东省21地市联动推出“电影+”福利活动

Core Viewpoint - Guangdong Province is launching a comprehensive "Movie+" theme welfare activity during the 2026 Spring Festival to enrich the cultural life of citizens and tourists, stimulate the cultural tourism market, and create a vibrant festive atmosphere [1] Group 1: Subsidies and Discounts - Various ticket purchase subsidies are being introduced across Guangdong, allowing citizens to enjoy tangible discounts, such as a 10 yuan discount for every 30 yuan spent on tickets through the "Zhu Ying Tong" app from February 15 to May 10 [2] - Shenzhen's 247 cinemas are offering 10,000 free movie tickets as part of the "Cultural Tourism Shenzhen New Year Fan Plan" [2] - Guangzhou's labor union is distributing 350 free movie tickets through the "Guangzhou Labor Union" app, while Nansha District offers exclusive discounts for moviegoers holding "2026 Nansha Lantern Festival" tickets [2] Group 2: "Movie+" Consumption Integration - Guangdong is promoting "Movie+Dining" activities, where movie ticket stubs can be used for discounts at partnered restaurants, with discounts ranging from 8.8% to 25 yuan off at various dining establishments [2] - Over 1,000 movie consumption vouchers are being distributed in Qingyuan, allowing holders to enjoy exclusive benefits at 50 local attractions, cinemas, hotels, and restaurants [2] Group 3: Tourism Routes and Activities - The province has developed 60 premium routes titled "Follow the Movie to Tour Guangdong," covering all 21 cities, where visitors can earn movie discount vouchers by checking in at designated scenic spots [3] - In Zhongshan, various activities such as stamp collection, cultural parades, and music events are organized at filming locations of popular movies [3] Group 4: Community Engagement and Public Welfare - During the Spring Festival, several film creators will engage with audiences in Guangdong, sharing behind-the-scenes stories of their films [4] - A total of 15,000 free movie tickets are being distributed for public welfare screenings aimed at specific groups, including sanitation workers and veterans [4] - Various cities are organizing community movie screenings, such as the "Film Enriching Hearts" initiative in Luhua County [4]