涉及假冒伪劣、虚假宣传等，去年抖音清退27万名严重违规达人

Group 1 - The annual report from Douyin E-commerce's Safety and Trust Center reveals significant actions taken against violations, including over 200,000 merchants and 1.32 million products dealt with for false advertising and counterfeit goods [1] - In 2025, the platform addressed 43,000 merchants and 140,000 influencers for exaggerated claims, and specifically enhanced scrutiny on materials for key categories like jewelry and down jackets, resulting in 4,228 merchants and 169,000 influencers being dealt with [1] - The report indicates a trend of organized violations among bad merchants and influencers, with 22,000 violation groups intercepted in the past year, improving the efficiency of risk group handling by 45% [1] Group 2 - Product quality is highlighted as central to consumer experience, with the platform intercepting over 1 million counterfeit and inferior products daily and dealing with over 4 million risky merchants throughout the year [2] - For high-demand seasonal products like hairy crabs, the platform conducted over 4.51 million quality inspections in 2025, while providing QIC quality inspection services for high-value items like jade and gold, with an average daily order inspection of over 255,000 [2] - The platform has strengthened qualification reviews for categories such as 3C and durable consumer goods, dealing with over 660,000 related violation products and more than 160,000 non-compliant stores in 2025, aiming to reduce the risk of consumers purchasing unqualified or non-compliant products [2]