【图解】数说2026马年春节旅游消费新特点

Group 1 - The core viewpoint of the article highlights the significant growth in tourism during the 2026 Spring Festival, with a daily increase of 3.5% in travel scale compared to the previous year [1] - The trend of "immersive experiences" in tourism is emerging, as evidenced by a 21.6% increase in the average stay duration of tourists in cities rich in traditional customs [2] - The popularity of "Zodiac tourism" is on the rise, with destinations associated with the "horse" character seeing increased interest, particularly in Malaysia and the Maldives [3] Group 2 - There has been a notable increase in inbound tourism, with a daily growth of 10.1% in the number of inbound visitors compared to the same period last year [5] - Inbound tourists are increasingly visiting second-tier and lower-tier cities, with daily growth rates exceeding 30% for visitors from countries like Sweden, Italy, Malaysia, and France [5] - Traditional village tourism has gained popularity, attracting over 73 million visitors and generating a consumption of approximately 5.884 billion yuan during the holiday period [7]