开年“抢负债”大战升温！多家银行密集推出年终奖专属理财

Core Viewpoint - The influx of year-end bonuses into the financial market is seen as a significant opportunity for banks to attract stable retail liabilities and optimize their funding structure [2][6]. Group 1: Bank Strategies for Year-End Bonus Funds - Commercial banks and their wealth management subsidiaries have launched a series of exclusive financial products targeting year-end bonuses, focusing on flexible terms, risk levels, and low investment thresholds [3][4]. - Banks are moving beyond simply competing on expected returns, instead offering comprehensive asset allocation solutions that combine wealth management, deposits, funds, and insurance [3][7]. - The design of these products emphasizes low entry barriers and stable risk profiles, with some banks offering products with minimum investment amounts as low as 1 yuan [3][4]. Group 2: Product Offerings and Features - Postal Savings Bank has introduced various products catering to different liquidity needs, including low-risk options with daily redemption and moderate-risk products with specific holding periods [4]. - Shanghai Pudong Development Bank has implemented a tiered strategy for product offerings, combining deposit and wealth management products with varying terms and interest rates [4][5]. - Dalian Bank has launched a series of exclusive net value-based financial products with investment periods ranging from 185 to 382 days, with corresponding increases in expected returns [5]. Group 3: Underlying Logic and Market Dynamics - The competition for year-end bonus funds is driven by the need for banks to optimize their liability structures and reduce reliance on high-cost interbank funding, especially in a low-interest-rate environment [6][7]. - The shift in banking strategies reflects a broader transition from product-centric to customer-centric approaches, aiming to meet diverse wealth management needs and build long-term customer relationships [7]. - Analysts emphasize that the focus on year-end bonuses is a strategic choice for banks to stabilize their funding sources and enhance customer retention in a challenging market [6][7].