《来北按，学手艺》走红 一首歌唱响“手艺的价值”

Core Viewpoint - The song "Come to Beian, Learn Skills" has significantly increased enrollment inquiries at the Beijing Adult Massage Vocational Training School, highlighting a renewed societal recognition of the value of vocational education and skills [1][3]. Group 1: Impact of the Song - The song has led to a more than 100% increase in course inquiries compared to the same period last year, particularly in traditional programs such as health massage, rehabilitation therapy, and acupuncture [3][5]. - The lyrics resonate with ordinary workers, emphasizing that learning a skill to support oneself and serve society is equally respectable as pursuing higher education [3][6]. Group 2: School Background and Achievements - Established in 1998, the Beijing Adult Massage Vocational Training School is one of the first third-party evaluation institutions for vocational skill levels in China, having developed national skill standards and training materials [5][6]. - The school offers over ten specialized programs and has trained more than 300,000 individuals over nearly 30 years, with students spread across various countries and regions [5][6]. Group 3: Changing Perceptions of Skills - The founder of the school emphasizes that skills are not just for earning a living but also provide dignity, confidence, and happiness, reflecting a broader societal shift in the perception of vocational skills [6]. - The integration of service spirit, interpersonal communication, and professional quality into the concept of "skills" is becoming increasingly important in the context of automation and artificial intelligence [6].