26省份春节旅游数据出炉：8000亿元流向了哪里

Core Insights - Guangdong leads in tourism numbers and revenue during the Spring Festival, with over 86 million visitors and nearly 85 billion yuan in revenue, marking a significant achievement in the tourism sector [1][3] Group 1: Tourism Numbers and Revenue - A total of 596 million domestic trips were made during the Spring Festival, an increase of 95 million trips compared to the previous year, with total spending reaching approximately 803.48 billion yuan, up by 126.48 billion yuan [2] - Among the provinces, Guangdong topped the list with 86.59 million visitors, followed by Jiangsu with 75.81 million, and Henan and Hubei with over 60 million each [2][3] - The top three provinces in terms of tourism revenue are Guangdong (84.89 billion yuan), Zhejiang (67.95 billion yuan), and Jiangsu (60.96 billion yuan), with Guangdong accounting for over 10% of the national tourism revenue [3] Group 2: Growth Trends - The 2026 Spring Festival saw a notable trend of southern provinces leading in tourism growth, reversing the trend from the previous year when northern provinces had higher growth rates [5][6] - The provinces with the highest growth rates in visitor numbers include Hainan (28.90%), Jilin (26.90%), Fujian (25.80%), and Zhejiang (24.70%) [6] - In terms of revenue growth, southern provinces such as Hunan, Hainan, and Fujian showed significant increases, with Hunan leading at 33.86% [6] Group 3: Per Capita Spending - Most provinces reported a higher growth rate in tourism revenue compared to visitor numbers, indicating an increase in per capita spending [8] - In Guangdong, per capita spending reached 980 yuan during the Spring Festival, reflecting a growth of over 5% from the previous year [8] - Beijing recorded the highest per capita spending at 1,670 yuan, with a growth of 2.5% [9] Group 4: Emerging Trends in Tourism - The increase in long-distance travel during the Spring Festival contributed to higher tourism spending, with experiential and quality tourism becoming mainstream [10] - In Fujian, the number of overnight visitors and their spending both increased significantly, indicating a shift towards more immersive travel experiences [10]