欧洲一超豪华车企入不敷出，将裁员20%

Core Viewpoint - Aston Martin has announced a comprehensive set of measures including a global workforce reduction of up to 20%, a decrease in medium to long-term capital expenditure, a permanent sale of the F1 team naming rights for £50 million, and a push towards a full business transformation [1] Group 1: Financial Performance - For the fiscal year 2025, Aston Martin reported a wholesale volume of 5,448 units, a year-on-year decline of 10% [1] - Revenue for the same period was £1.26 billion, down 21% year-on-year [1] - Adjusted EBIT loss reached £190 million, while operating loss widened to £260 million compared to a £100 million loss in fiscal year 2024 [1] - The company experienced a free cash flow outflow of £410 million and ended the year with net debt of £1.38 billion [1] Group 2: Product Development and Strategy - Despite operational pressures, Aston Martin delivered a diverse range of new models in 2025, including the Vantage S, DBX S, and DB12 S high-performance vehicles [2] - The company plans to deliver seven new models and derivatives in 2025, with the hybrid supercar Valhalla expected to deliver 152 units in its first year and around 500 units in 2026 [2] - Aston Martin aims to optimize its business to enhance profit margins and achieve profitability and positive free cash flow in the coming years [2] Group 3: Organizational Changes and Cost Management - The company has initiated an organizational restructuring process, which is expected to lead to a reduction of up to 20% of its workforce, saving approximately £40 million annually [2] - Capital expenditure is projected to decrease from £2 billion to £1.7 billion for the period 2026-2030, with a focus on high-performance vehicles and delaying investments in electric platforms [2] - A new compensation policy is proposed to align incentives with sustainable profit growth and future value [3] Group 4: Liquidity and Future Plans - Aston Martin plans to sell the naming rights for £50 million to enhance liquidity [3] - The company is committed to expanding customer personalization options in 2026 to support average selling price growth and improve profit margins [3] - The execution committee will be reduced by nearly half by the end of the first quarter of 2026, aiming to streamline operations and enhance efficiency [3]