‘Significant’ squeeze on incomes hitting drinking, warns Guinness maker

Consumers are drinking ‘fewer servings per occasion’, according to Diageo - Eddie Mulholland/Neil Watson A “very significant” squeeze on disposable income is forcing Britons to cut back on drinking, the maker of Guinness has warned. Diageo, which is one of Britain’s biggest pub suppliers, said the country’s economic malaise was the biggest factor in falling alcohol consumption. Consumers are drinking “fewer servings per occasion”, the company said, although the number of times per month that people dran ...