Shanghai records growing tourist arrivals, spending during Spring Festival holiday

Core Insights - Shanghai experienced a significant increase in cultural and tourism consumption during the Spring Festival, with over 2,570 activities launched to attract visitors [1][2][4] Visitor Statistics - The city welcomed 21.6721 million visitors, marking an 8.36% year-on-year increase [3] - Total tourism consumption reached 25.614 billion yuan, a surge of 20.90% from the previous year [3] - The average hotel occupancy rate rose to 50.60%, up 3.10 percentage points year-on-year [3] Promotional Strategies - The promotion campaign utilized the outcomes of a high-level competition to enhance Shanghai's tourism appeal, integrating cultural, tourism, commerce, sports, and exhibition resources [4] - Over 130 in-depth Spring Festival tour routes were created, which became popular on online travel agencies through live-stream sales [5] Cultural Activities - Shanghai introduced premium IPs and launched 353 themed activities on the "Hu Xiaoyou" smart travel service platform, promoting science popularization and industrial tourism [6] - Key cultural landmarks hosted Spring Festival fairs and concerts, creating new urban rituals and attracting fans nationwide [7] Festive Atmosphere - The combination of traditional Chinese New Year vibes and modern cultural elements enhanced the festive atmosphere, with city-wide lantern shows illuminating the nights [8] - Intangible cultural heritage fairs and master chefs' kitchens were established, offering visitors authentic local culinary experiences [9] Future Outlook - Shanghai aims to further integrate cultural and tourism resources, pursue continuous product innovation, and enhance the overall experience of its cultural and tourism industry [10]