Provider apps emerge as a growing channel for personal lines insurance

Core Insights - The trend of purchasing insurance through provider apps is gaining traction, indicating a shift towards digital self-service and mobile-first financial management [1][7] - The increase in app-based insurance purchasing reflects a broader consumer comfort with digital transactions, which is becoming a key strategy for customer acquisition and retention [1][7] App-Based Purchasing Trends - Motor insurance app purchases increased from 2.3% in 2021 to 6.1% in 2025, while household insurance purchases rose from 1.5% to 4% during the same period [2] - Travel insurance purchases via apps grew from 3.7% to 7.2%, and pet insurance saw significant adoption, with dog insurance rising from 8.9% to 15.1% and cat insurance from 6.9% to 15.1% [3] Digital Servicing Ecosystem - The launch of Go.Compare's new renewal-focused insurance app aims to simplify policy management and enhance consumer engagement by addressing common frustrations in insurance administration [6] - The increasing app-based purchasing behavior highlights the importance of digital servicing ecosystems alongside traditional distribution channels, suggesting that apps can enhance customer retention and simplify policy adjustments [7]