Geron Q4 Earnings Call Highlights

Cross-functional account management incorporating ASH 2025 data, including proactive discussion of cytopenias and messaging positioning RYTELO as a standard-of-care option for appropriate second-line patients “regardless of their RS status.”Increased investment in marketing channels the company считает most effective, including digital, non-personal promotion, and third-party educational platforms—what management referred to as a “3D surround sound” approach.Targeted engagement with high-volume community ac ...