Trade Desk Unveils Ventura Ecosystem to Elevate CTV Advertising

Key Takeaways Trade Desk launched Ventura Ecosystem to enhance transparency and efficiency in CTV ads.TTD Q3 revenue grew 18% to $739M, driven by exceptional CTV strength.Trade Desk guides Q4 revenue of at least $840M and EBITDA near $375M.The Trade Desk, Inc. (TTD) has expanded its push to reshape connected TV (CTV) advertising with the launch of the Ventura Ecosystem, an industry-wide collaboration built to foster greater transparency, fairness and revenue efficiency in streaming. Trade Desk’s Ventura is ...