直播订酒店“以详情页为准”，商家责任能否“豁免”？

Core Viewpoint - The rise of live-streaming as a method for booking hotels has led to consumer complaints regarding discrepancies between advertised and actual hotel conditions, highlighting the need for regulation in the live-streaming hotel sales sector [1][4]. Group 1: Consumer Experiences - Consumers have reported issues such as misleading claims about hotel proximity to attractions and hidden costs associated with promotional offers, leading to disputes over refunds and cancellations [1][2]. - A specific case involved a consumer, Zhang Li, who spent 5175.98 yuan on a hotel package only to find significant differences between the advertised and actual hotel conditions, prompting her to seek legal recourse [2][3]. Group 2: Legal Proceedings - The court ruled in favor of the consumer, stating that the promotional claims made during the live stream constituted a binding offer, and the seller was obligated to fulfill these claims despite the details not being included in the order confirmation [3][4]. - The platform involved in the transaction was not held liable as it was deemed not to be a party to the transaction, having fulfilled its obligations regarding information disclosure [3]. Group 3: Regulatory Insights - Legal experts emphasize that live-streaming advertisements must adhere to contract law, meaning that any claims made during the stream are legally binding and cannot be dismissed by stating that "details are subject to the page" [4]. - The implementation of the "Online Travel Platform Accommodation Booking Service Specification" aims to establish clearer guidelines for the industry, but further efforts are needed from consumers, merchants, and platforms to resolve disputes effectively [8]. Group 4: Consumer Rights and Responsibilities - Consumers are advised to carefully review product information before making purchases and to retain evidence of promotional content and communications in case of disputes [8]. - The use of format clauses in contracts must be clearly communicated to consumers, and businesses are required to fulfill their obligations to inform consumers about any terms that limit their rights [6][7].