【光明论坛】多措并举扩大乡村消费

Core Viewpoint - The 2026 Central No. 1 Document emphasizes "multiple measures to expand rural consumption," aiming to enhance consumption facilities and services, and cultivate new consumption formats and scenarios in rural areas, which is a strategic move to activate the internal driving force for comprehensive rural revitalization and respond to farmers' aspirations for a better life [1] Group 1: Expansion of Rural Consumption - Expanding rural consumption requires breaking through the "last mile" of agricultural product sales, revitalizing the original vitality in rural areas. The document proposes cultivating "harvest markets" to connect production and consumption, addressing the long-standing issues of agricultural surplus not reaching consumers [1] - The example of Guizhou Meitan illustrates how local advantages in tea production can create a new consumption scene by integrating offline exhibitions, online live streaming, and cultural experiences, effectively linking production and sales [1] Group 2: New Consumption Formats - The document highlights the cultivation of new consumption formats such as non-heritage workshops, aiming to bring traditional skills into daily consumption, thus achieving cultural inheritance, farmer income increase, and consumption upgrade [2] - The Beijing Jingxi Rice Agricultural Heritage site exemplifies this by integrating non-heritage workshops with farming culture, allowing visitors to engage in traditional farming practices and purchase related products, thereby enriching rural cultural consumption [2] - The rise of "micro-vacations" reflects a growing preference for rural landscapes, with the document advocating for the development of leisure camping as a new format to transform scenic beauty into consumption scenarios, merging ecological and economic benefits [2] Group 3: Infrastructure and Regulatory Support - Expanding rural consumption necessitates both "hardware upgrades" and "software optimization," with ongoing efforts to promote the adoption of electric vehicles and smart home appliances in rural areas, and the gradual improvement of logistics networks [3] - Continuous market regulation efforts aim to combat counterfeit products and enhance the consumption environment, promoting "quality consumption," "green consumption," and "convenient consumption" as new directions for rural consumption [3] Group 4: Innovation and Development - The integration of various practices such as "harvest markets + village broadcasting," "non-heritage + consumption," and "camping + cultural tourism" demonstrates that innovation in formats, infrastructure improvement, and service upgrades can effectively bridge urban and rural consumption cycles [3] - The document stresses the importance of leveraging local resources and identifying key points for rural consumption to stimulate economic growth and ensure that rural areas become attractive and vibrant consumption spaces [3]